Friday, September 11, 2009

eCommerce Web Design

eCommerce Web Design   eCommerce websites have their own unique character that is designed to lead visitors to a simple task - to make a purchase online. A web designer must take into account a number of principles of selling online, while designing an e-commerce site. In this article we will look at some of the fundamental aspects of design, which must be an e-commerce site. Many of you probably already asking why the e-commerce website design is different from any other web site design. All need to be attractive, well organized and use the right color that suits the spirit of the website and so on. Your instincts are good. However, a closer look at some eCommerce web sites highlight the conceptual differences that are typical in an e-commerce site. An e-commerce site must follow certain principles of sales: 1. Give you a pleasant experience during your online shopping. 2nd Make sure you provide sufficient information about who owns the site and why should be trust. 3rd The site must be easy to use. Otherwise, the visitor will go to your competitor. These principles are not new. We all know the basics of our daily experience in the business center, shopping center and all other players in the market for us is waiting to open our wallets. The great challenge for designers is how to translate the conventional marketing techniques for the virtual world of the Inteet. I am sure we all noticed that in most supermarket bread rises at the end of the building, you can still smell the fresh bread at the entrance (sometimes also use an inlet duct to carry the smell). It was done intentionally. Traders use our sense of smell to take us through the store where they are exposed to all sorts of tempting goodies like our bread from pan. How to draw a path imaginarily on a website? A path for visitors to do what you want to do ... make a purchase online. Unlike the supermarket our website has no odor. On a site away from one point to another is almost the same, so that production is always there. On a site that might groped order "platform" for the way you think best expose the visitor to many of their products, but there is always the possibility that you will find a link to another page that can also be the path of your site. As you can see, its products, despite the networking is much easier then rent the space and the opening of a supermarket. However, the sale of its products on the web can be difficult. A good e-commerce site design will bring the visitor to the right of the page, click on one or two at most. At one site designers use techniques that have never been considered for non-commerce websites. The whole world has seen at least one point of sale website. In these web pages is the only link with the order form. Sales letters are not the typical e-commerce site, because usually only sell a product. That allows web designers the opportunity to exaggerate the top and click on that advantage. All data on the product have been presented to the user is a clever way, while each pair of lines that are able to click on the order form. If you still can not believe that you have the ability to continue to read more facts and testimonies about products. Believe it or not, sales letter websites are actually selling. "What about shopping online?" Shopping online has to do with more of a product. Of course, the greatest number of products increases the complexity of the site. Sophisticated e-commerce websites use a variety of personalization technologies in an attempt to determine the best selection of products to offer the visitor. Personalization technologies are an important part of electronic commerce, advanced web sites. However, this argument is beyond the scope of this article. The cunning of a site e-commerce personalization technology has great influence in its design. The first to use this type of technology that Amazon.com has decided to push their clients to book a user on the basis of previous orders that the visitor to the statistics that were collected on all visitors to predict what someone searches a certain book may also be interested in reading. Today the goal is to try to predict what will offer the first visit. An e-commerce web design is also available. An important aspect is that the user's eyes look first when you access a Web page Most research has been conducted on this topic. Most research has shown that the left half of the area can attract the most attention followed by the middle of the page. Using these techniques, designers are trying to make the "path" in the eyes of visitors, as they were in the supermarket. An experienced web designer to create ecommerce designs meet these requirements. If you are about to open an e-commerce site or already have one, make sure you understand the principles of web design online shops. Consider consultation with an experienced website designer, preferably someone who has experience in e-commerce websites. Good luck with your sales.

No comments:

Post a Comment