301 Redirect The SEO way to rename or move files or folders

301 Redirect The SEO way to rename or move files or folders In this article I would like to discuss page redirection techniques, what works and what to avoid. What is the redirect Page and why you want to use it? Both? S tell you to rename a page on its website, for any reason. Maybe they decided to rebuild the entire naming convention, perhaps they decided to restructure your site and for pages in different folders, or simply that you are missing valuable keywords. Both? S develop a 'keyword, because it is part of the search engine ranking success. Both? S say, the page in question is custom USB drives, and the name Page1.htm. Then read some SEO (Search Engine Optimization) and it was discovered that some search engines use the words in the current file name as keywords. The next time you do a search on Google, a look at the results, most of them have the words in the current file (in the URL) bold denotes a keyword match. Your USB drive side will certainly benefit if names like custom_usb_drives.htm instead. Now that you've renamed the page you just created a symphony of questions for you, for users and its position in search engine results. Link questions: You must connect every element on your site to the new page. If your site is small, it should not be a big problem, but if your site is very large, it is inevitable mistakes, particularly to forget a link or two. This will lead to visitors always feared? 404 Page not found? Error when clicking on links, robots (also known as spiders or crawlers) to avoid, etc. Also, if you relied on visitors from search engines, then again, people get? 404 Page Not Found "error? . Both? S Using the above example, for a long time your Page1.htm been indexed by the major search engines. When someone types? Custom USB? into a search engine box at his side on the first page of search results. This is great, only when a user clicks on the link, they are in Page1.htm not custom_usb_drives.htm because the first page is the search engine? Index S. It will take time, sometimes months, before the update of the search engine indexes a new page with your name. Lost Page Rank (PR) issues: Google is developing a proprietary algorithm, a Page Rank (PR) on every page on the Inteet. PR is a number 1-10 (10 is perfect) and is a representation of how useful and popular a particular page. PR is influenced by many factors, one of the most crucial of all the Link Popularity. Link popularity is a presentation, how many? Quality? o? relevant? Link to your page. Without too many details, it is increasingly difficult in terms of time and achieve a high PR for your pages, especially if you are not? T has a unique site with unique and highly sought after content. If you have only to operate a commercial web site, in a competitive market (eg the sale of custom branded USB, as in our example), then it takes much time and effort to maintain a good PR site. If you rename a page and the old site, you also increase the PR of the page. Your page is renamed as a new page with PR 0. What is the solution? I start with a list of some of the methods that have not started. Not recommended solution 1: duplicate content. First, what is probable, that in her mind is very good, why? T They leave the site and nature. In other words, there are two identical pages, Page1.htm a name and custom_usb_drives.htm. This gives you time, all links and search engines will also index the new page. This solution is not feasible, because the search engines punish bad? Thoughts? that you are trying by fraud? Duplicate content? Technology. Not recommended solution 2: Custom error message. It could be your error page. However, it loses the position on the next update of the search engine looks like a file does not exist. As already mentioned, could be a po 'of time before the page with the new name will be indexed and will appear in humans? S studied. Your site visitors will be frustrated by the fact that they are now digging on the site you can find the information you want. Not recommended solution 3: A meta redirect HTML. You can use a so-called meta refresh to a blank page or personalized with the names of the old page (in our example, Page1.htm), based on the new page. The transmission may be immediately or in advance of an amount of time. The delay of transmission has the advantage of a further statement, in what way? Please note that the page you are looking for has changed its position? .. etc., etc.?. will be automatically transferred to the new position? In the past, this was probably the most widely used technique. Without going into the mechanism of the meta redirect, this is a META tag statement on your ad HEADER section, know that there are also Java Script techniques which produced similar results. What is bad is that this is a technique often used by spammers to trick search engines and should be avoided, unless the site is in a part of your site that are not indexed (also known as spidered, or subjected to scan). Search engine spammer, a site that is optimized for specific keywords and phrases - usually has no real content. The page is then again by some search engines, but when a visitor clicks on a search engine entry, they are redirected to another site, often not. Most search engines have these filters. With this form of deception is a website search engine or penalized finally banned by the major players like Google. The strategy recommended diversion - 301 Redirect A 301-redirect is the most efficient, guest-friendly, robot (spider, crawler) and search engine friendly on friendly solution for Web sites that are on servers with Apache. If you are unsure, ask your hosting provider. A 301-redirect is just a series of commands in your. Htaccess file. When a visitor (whether human or robot) requests a web page however, the Web server checks if a. Htaccess file. Il htaccess file contains specific instructions for certain issues, including security, redirection and how to deal with some errors. The code "301" is considered "final." Under the code, the URL of the missing or renamed page is noted, followed by a space, followed by the new location or filename. First you need to. Htaccess file in the root directory where all web pages have been saved. If there is not. Htaccess file, you can use Notepad or a similar application. Make sure that when the file, do not forget the "." At the beginning of the file name. This file has no tail extension. Some hosting providers that offer their services through the diversion? Control Panel ", So that don? T, for small changes. Htaccess file. Instead, they provide a user-friendly. Check with your hosting provider to see what the best way to create a 301-redirect is your chance. Let me continue the article with the barebones solution. If there is one. Htaccess file with lines of code present, be very careful not to change any existing line unless you are familiar with the functions of the file. Scroll down past all the existing code, leave one line space, then create a new line that follows this example: redirect 301 / folder/page1.htm It 'as simple. Save the file, upload it into your site and test it out with the old address of the page you've changed. They must be immediately and seamlessly to the new location. Note: Be careful not to "the first part of the state - the only way out of the top level of your site to the page. Also make sure to include a space between the elements: redirect 301 (the instruction that the page is moved) / folder/page1.htm (the original path and file name) (new path and file name) The same format applies not only to rename the file, but also access to files on another path. The 301 redirect is the safest way to preserve your rankings. On the next indexing (scan, scan), the search engine robots to obey a rule in the file. Htaccess file and the index page of the new name each time a link or its inteal database search on the old side. In the next update (again, this could take months), the old file name and location will be deleted and replaced with the new. Sometimes it can be either old / new file names during the transition period, in collaboration with some of the possible fluctuations in rankings to resolve things. Do not panic, this is normal. What happens if your site is on a Microsoft IIS server instead? If you have access to the server, follow these steps: In Inteet Services Manager, right-click the file or folder you want to redirect. Select the radio titled "a redirection to a URL." Enter the redirection page, if "the exact URL entered above" and "permanent redirection for this resource." Click "Apply." If you do not have access to the server, ask the point where it is housed in the right direction. To sum up, the better and more transparent (for humans and the robot-user) to rename and move files on your Web site, and your search engine is the 301 redirect.