Focus group on ways to implement

Focus group on ways to implement A focus group involves encouraging an invited group of participants to share their thoughts, feelings, attitudes and ideas on a given topic. The organization of groups within an organization can be very useful to buy into a project within that company. When and why the use of focus groups Focus groups are used as input for design. Advantages of the groups include: - fast, convenient and relatively easy to fit - Good to enrich the data on participants' own words and development of the best - the people are able to build on the responses of others and to get ideas that may not have the thought of a 1-to-1 interview - Good for obtaining data from children and / or persons with low literacy levels - is an opportunity to involve people in data analysis (for example, "The questions were about that are most important to you? ") - Participants can act as checks and balances between them - the identification of errors of fact or points of view very small groups - The responses of each participant are not independent -- some members of the group can influence the dominant position with regard to session - Focus groups require a skilled and experienced facilitator - The data come from a focus group requires skill and experience to discuss how to plan and prepare for the group invite some 6 to 8 people to attend a meeting that lasts about an hour. Then, prepare an agenda containing a list of topics from high-level address (if applicable). Prepare a script of introduction explaining the purpose of today and how it is executed. This can lead to problems of consent and the fire (if applicable). Remember to always use a quiet room with few distractions and arrange in a circle of people (perhaps around a table). Perhaps your group, ask participants to submit and / or using the name tag. Above all, all the questions you should ask open and neutral. It is also important for the moderator to be aware of the participants and the concentration levels of energy and provide short breaks if necessary. The moderator should encourage flowing discussion on the relevant issue (s). More tips to manage focus groups are: - Start on a question of people who have strong feelings and familiarity with - Phrase issues in terms of people who are familiar with - that the participants know their contributions are valuable (both through what that is said and their body language), is also important that the moderator is aware of the fact that: - may be necessary to intervene and keep the session on the track - Disagreements and discussions are useful when bringing a new and interesting ideas, but must be treated with care - issues of power and privacy need to be managed sensitively Focus groups should end with the moderator for the clearance of the session by stressing all he has done and threw in a positive light. Risk management of a number of potential problems could arise in the focus group, all we need to address: - If a participant tries to dominate the meeting, the moderator should ask each person to speak in tu - Avoid interview friends of the same group, since they can form cliques - if they click, take a break and change posts on his retu from the break - Avoid personal confrontation - allow the group to police itself (for example, others in the group d 'right? ") - someone I respect the right to be quiet, but give them the opportunity to share their ideas 1-to-1 (for example, during a pause) - Using a different opinion on a topic of discussion - the moderator should avoid taking sides to promote useful Tips To facilitate discussion, debate fluid during the focus group, follow some of these tips: - Ask participants to reflect on a matter of minutes and write your answers - Ask to each participant to read and further, one of his responses - Please note the answers on a flipchart / whiteboard - Once the world has responded, participants were asked a second or third response all your responses have been observed - these responses can be discussed how to inform the report or a summary document should be produced for each session. A report must be written, containing information about the profile of those who attended the meeting.