Create a Web page for visitors who do not

Create a Web page for visitors who do not All websites are designed for users of its site, but as they are in fact many sites designed specifically for visitors? Very few ... This may not make much sense at face value, why not create a website that suits your visitors? The question is not why not, but why do not you? If you study the statistics, can be released ... The truth of the matter is that most web pages are designed for what the owner wants, not the user. They focus too much attention to the presence, or nits, collect data, but not completely to what they consider sufficient to meet the visitors.That does not mean that the design details are not important, only that the root of all the Decisions should ask 'It is this that it would be better for a visitor to my website. " Let's start by examining the designers appearanceMost much focus on appearance. In some cases, with an attractive design is important. The field of development of design / art, for example. However, people do not visit websites because they are beautiful. Visitors to the sites because the site offers services, information or content that is useful for them. For this reason, it should not be your main goal is not design.If design, with respect to the copy? This is where it is difficult. I said that the design is not important, is the content. This is true, but most users do not read all the contents of a website, simply scan.So now the drawing is not important, not the copy? Yes and no. The copy is more important than design, but to highlight and bring attention to key information is more important that is. So it is important to take advantage of the headings, italics, bold, color change and shift the focus of key phrases you want people to your site read.Make easy! Think of the typical user of your site, and the figure of what they want to go visit the website. Then they can get easier. Often, this includes office hours and contact information / forms on each page, a site map with detailed information on each page, the first item in a menu is the center of the site, unburied content and features, etc. .. If your site as its visitors, will be a success! Remember, all decisions of your site must be tailored to your target market,   and how your target market use the Inteet. People want information quickly   and easy on the Inteet, and any period of time, people often tu to remote and   its competitors.Ross Johnson is co-founder of Ann Arbor design firm designs Web 3.7. He also runs a successful website marketing strategies blog updated with tips for non-designers and developers alike.