Color Theory Choose colors of your website

Color Theory Choose colors of your website The choice of colors for your website and print materials more than a matter of personal preference? What is really important is to make the choice of colors? Your audience really feel differently because of the color scheme? The answer to all these questions is yes, yes, yes! The color is considered emotional, because variations evoke different emotions in people. We all know that green is the color of money, but she also knows that green symbolizes greed, envy and jealousy? The colors of your choice will have a direct effect on how the public perceives your company or product. This may be complicated by the fact that our use of color on the web is now limitless: technology allows us to create millions of color combinations. So how do you choose? This brief article will make it easy to understand the basics of choosing colors. E? It is important to understand that each color has both positive and negative emotions associated with it, what I call the? Color meaning?. E? S this sense that affect your customers? S emotional response to your company, brand or product. So, when choosing colors for your site, or any other media type, you must make sure that you? Re presenting your company or product with a color that is likely to encourage the public to choose your company or product. Take a break and go in your dining room, refrigerator, kitchen cabinets or the products we buy in stores. What color you see more? Perhaps you? New color red, and much of it. Only glimpsing in my cabinets, so now that I? Looking for that, I seem to be thrown into a world of red products. Chef Boyardee, Kellogg? S, Lipton, Caation, sauce, Aunt Jemima, Nestle, Betty Crocker, Orville Redenbacher? S, Heinz, Pam, all brands are jumping at me with red in their labels. Why? Red is a? Hot? color, and also very moving. In studies, red is a physical effect on people, increase their heart rate and blood pressure increase on the rise. Red capture our attention, we act, and is therefore a very powerful tool for the color of the product. All colors are available in three categories: cold, warm and neutral. While you can select all the colors in the same category, it is often possible to obtain a more powerful by the introduction of color than any other group. Both? S hours look at how the colors work together, and what each color means viewers in May. Cool Colors Blue, green, purple, turquoise and silver, the colors are cold. Cool colors tend to have a calming effect on the viewer. Used alone, however, these colors can have a sense of cold and impersonal, so that when the selection of new colors, in May, it is wise to add one color to another group to avoid it. Blue concept. Positive: tranquility, love, loyalty, trust, confidence, intelligence Negative: coldness, fear, masculinity Concept Paper. Positive: money, growth, fertility, freshness, healing Negative: envy, jealousy, guilt, problems Meaning Color Purple. (purple is a mixture of blue and red, is in both categories of hot and cold) Positive: royalty, nobility, spirituality, luxury, ambition Negative: mystery, moodiness Concept turquoise. Positive: spiritual, healing, protection, sophisticated negative: envy, femininity Concept silver. Positive fashion, high-tech, graceful, elegant Negative: dreamer, insincere Warm colors red, pink, yellow, orange, purple and gold are warm colors. Warm colors tend to have an effect on the viewer. However, when these colors are used alone they can over-stimulate, generating emotions of anger and violence. When you choose warm tones, adding colors from another group that restores balance. Concept of red. Positive: love, energy, power, strength, passion, heat Negative: anger, danger, waing, impatience Concept rose. Positive health, happiness, feminine, compassion, sweet, playful Negative: weakness, femininity, immaturity Concept yellow. Positive: bright, energy, sunshine, creativity, intellect, happy Negative: coward, irresponsible, unstable Concept orange. Positive: the courage, confidence, warmth, friendliness, success Negative: ignorance, apathy, the superiority Meaning Color Purple. (purple color is hot and cold) Positive: royalty, nobility, spirituality, luxury, ambition Negative: mystery, moodiness Concept gold. Positive: wealth, prosperity, the traditional negative: greed, dreamer neutral colors brown, beige, ivory, gray, white and black colors are neutral. Neutral colors are an excellent choice for mixing with a palette warm or cold. They are good for the funds within a plan, and also tend to moderate the use of other colors unbearable. Black is added to create a dark? Shadow? one of the primary colors, while white is added to create a lighter? tint?. Meaning black. Positive: protection, dramatic, serious, elegant, formal Negative: secrecy, death, evil, the mystery Meaning gray. Positive: security, reliability, intelligence, solid, conservative Negative: gloomy, sad, conservative Brown Color Meaning. Positive: friendly, earth, outdoors, longevity, conservative Negative: dogmatic, conservative Tan (beige) Concept of color. Positive: Reliable, flexible, dry, conservative negative: dull, boring, conservative notion of ivory. Positive: quiet, charming, clean, heat Negative: weak, unstable Meaning white. Positive: goodness, innocence, purity, freshness, easy, clean Negative: winter, cold, distant you may ask? What is the right color scheme for my business website? Although it is not absolute? Right? color for your site, you must understand your target audience and discuss their responses to color, not yours. If your ultimate goal is for them to choose your company or your product, the color palette must appeal to them. There are global factors that indicate what the public in May or May not. The recipients are factors to take into account differences in age, the differences of class, gender differences and trends of the global color. Age difference is a factor that should not be ignored. If children and adolescents are your target audience, then you prefer bright, primary colors like red, blue, green and yellow. However, if your goal is elderly, who prefer more muted or dark colors, with the colors of the neutral color group. Class difference is another key factor in the choice of colors. U.S. research has shown that those of the working class prefer colors can name like blue, red, green, etc. Those who are more educated tend to prefer more obscure colors like taupe, blue, Celadon, salmon, etc. The preference between the sexes is an obvious factor in choosing colors. The men tend to prefer cool tones of blue and green, how, where women prefer the warm tones, reds and oranges. If you have an audience of men and women, it is recommended to mix colors from heat and cool palettes that appeal to both men and women. Last but not least, the color trends. By definition, a trend that mean? Current style?. The choice of popular colors in May currently works well for certain types of web sites and products, but if you want to see the longevity and stability, then popular colors may not be the best direction for you. Instead, you want May to consider more traditional colors that stand in time. The choice of colors is much more of what feels good to you, it is about creating a response from the viewer. Knowing your target audience and the effect of different colors, you get a greater ability to determine the colors that work best for the public. A final remark about the color. Viewers on the Web can use different screens, different browsers and operating systems. It 'almost impossible to ensure that the colors are the same on all computers, as well as in print. Don? Do not be too conceed about the differences on different computers, but let us be consistent. Whether you? The creation of a new color palette for your company brand identity, product, or the color, consistency is crucial. Use the same color in all your marketing efforts to create awareness of your company or product. Consistency will help instill trust with the viewer.