Design Search Engine Friendly Web Site

Design Search Engine Friendly Web Site Designing a website in search is not enough - we must ensure that the quality of customers visiting regularly. Search   as a major source of transportation   Website - Web-designer should pay enough attention to   Their creation search engine friendly.     To understand the search engine-friendly features of a Web site,   It is important to reflect on how a search engine. There are   essentially two types of search engines - List and spider   Search engines. Art Directory Search     This type of list of websites, search engines into categories   (Sometimes, as a category referred to in the database). Do you have a large number   Of categories to cover all types of web pages. Largely   persons, the two features of any directory   Are the accuracy and selectivity.     Directories are very selective on web pages to be accepted. A list of directories, not your URL and it will never be aware of your site, unless you are with them. Do not use spiders or robots to crawl the Web looking for new locations.     Examples of directories are Yahoo, dmoz Open Directory. Smart Search, etc.     Listing of a Web site in a directory type search engine   depends very much on the editorial policy of the directory.   For example, Yahoo charges $ 300 USD to consider a business located within a specified period of time. The site is indexed, if Yahoo believes publisher list-worthy. On the other hand, dmoz Open Directory uses volunteer editors and does not charge money for the inspection or indexing. However, the list can take a long time.     Designers should be a requirement of the single directory   Decision on categories, titles, meta tags, etc. for such a model   Show manual should always be - one should not try to automate   Model for the directory type search engines.     Listing in a directory of quality is usually difficult and time   Be. However, respect and Page Rank is determined   Worthwhile. Spider Based Search Engines     Unlike type directories, search engines, Spider-based search engines (also called crawlers, robots, worms) search for Web pages by scanning through the web and index pages automatically with its own rules or indexing algorithm . You do not expect from you, but try to many web pages that can find and index.     With easy to say what the search engine is your URL, your   Software and robot will automatically index everything   They need. What is indexed, and to what extent depends on   to its algorithm - usually a closely guarded secret.     The vast number of search engines are Spider-based. Examples are - Google, Altavista, Lycos, Infoseek, etc.     First steps in a spider-based website is not difficult - all   is to make your web site URL - manually or by a   Automated process. However, the position of your site for search   Result (in jargon called rankings) depends on many   Factors - including some control and beyond. Will discuss these factors in detail in a subsequent series of articles How can I create a Web Site Spider-Friendly     While inclusion in a directory or a high level in the spider on the basis   Search engine requires a special effort - some design features   Can help considerably. There are also some negative   Features which cause difficulties for search engine   Spiders, keep your web site outside of the scope of the research   Engines. Frames     Frame is a technique to split the browser screen series   Window for displaying various types of information. Use   a popular technique in Web-design anni'90. However,   Frames can confuse a spider search engine so that   Waiver of the Web page or an index that is wrong.     It 'best to not use frames. Even search engines in Location   The indexing of a site through frames is not recommended. Anything   try, with frames can usually be treated with   The help of Cascading Style Sheet (CSS). Some browsers are not   Frames-compatible, so there is additional risk of visitors not   To be able to see your site. Remember the individual   Pages within a frame will be difficult without long script   Written. Flash / Graphics Web Sites     While visitors to the Web site more aesthetically pleasing --   Experience may be the best choice for those seeking   for the product, are the most difficult to optimize. From   Search engine robots can not read text in graphics or animation, what they see, only a small amount of text - and small amounts of content can not result in top rankings. If you really give the visitor a graphics heavy or Flash web site, to create an HTML-based pages on your site, even for visitors. This is much easier to promote on the search engines and find your new visitors also have the opportunity to work directly on a nice looking part of your website. Dynamic web pages     Content in a dynamic web site is located within a database - outside   The scope of most spiders. URLs of dynamic pages from these databases are usually long and in what way?, #, &,%, = O, seemingly random numbers or letters - enough to confuse any spider. As a result, search engines may give a dynamic web page, or at best partially indexed. Improper use of HTML --     Inefficient designed web pages, the large amount of HTML code for fonts, colors, lines, etc. - in particular at the top of the page can lead to negative consequences. Which search engine robots see in such a poorly designed site is clutter up the text and formatting of tags, very little text.     If possible, developers should not be too much HTML, JavaScript, etc. at the beginning of a web page. Designers to write efficient code so that these elements are not part of the web pages (for example, using CSS). Hand-coded to make the HTML pages is also a good method for the meta-tag Proficient Designer     Meta-tag is a way of storing information on a web page. The information stored in the meta tag is usually not visible, but easily accessible from browsers search engine spiders. This is a method of spinning information about the content of the website, keywords, index, etc.     In the absence of meta-tags, spiders can have web pages in their own way - which is an all-predictive value. It 'much more careful with the spider desirable so that the Web page is indexed under the right keywords. Conclusion     A few simple steps at the beginning of the design process can be a   long so that you can be sure that your website attracts customers. The success of a corporate website is not judge by its appearance - but what helps business.Dr. Amit K. ChatterjeeAmit in blue-chip Indian and multinational companies for 15 years in various capacities such as research and analysis, market development, MIS, R & D Information Systems etc. before starting his company in e-commerce 1997.   He writes regularly for