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Thursday, October 15, 2009
A business case for accessible Web design
A business case for accessible Web design More enlightened companies recognize that accessibility is a great business opportunity ROI and not a legal obligation. Disability comes in all shapes and forms. The market in the UK alone, billions of pounds a year. There are 8.6 million registered disabled people in the United Kingdom, amounting to 14% of the population. (Disability Rights Commission) There are 1.6 million registered blind. (Employers' Forum on Disability) Two million British citizens have a problem in sight. (RNIB) A man of 12 and one in 200 women have some form of color blindness - 9% of the population of the United Kingdom (EIE) 3.4 million people who have disabilities that prevent them from using the keyboard, screen and mouse set-up lightly. (Employers' Forum on Disability) There are 12 million people 60 years or more. (UK) UK is also an aging population, which means that companies are still in need of an old - and often affluent - demographic. Online businesses may in some lose? 50 -? 60bn a year in purchasing power. (Employers' Forum on Disability) accessible websites are search engine friendly, meaning better search engine rankings. Accessible sites are smaller in file size, which means that pages will be faster. Users / customers to find what they want faster. Accessible websites are easily adapted for handheld and other devices.
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