Wednesday, October 21, 2009

Website Color Design

Website Color Design   ================================================== = Since people associate particular colors with different emotions, the colors used on your website can have a psychological effect on visitors to your site. By using specific colors geared towards the emotion you want, you can increase sales of the product. Here are some colors with the emotions and symbols they stimulate: 1) WHITE-purity, innocence, peace, perfection, chastity, sterility, cleanliness. In general, creates a feeling of fresh and crisp white. 2) BLACK-night, space, authority, sturdiness, reliability, power, consistency, prudence, wisdom, class, elegance, submission, mouing, demons, witches. Black is a controversial color as it can symbolize both good and evil. 3) RED-love, enthusiasm, warmth, heat, fire, blood, passion, power, aggression, action. Use red as catch your attention. It works better than an accent color for a background. 4) PINK-romantic, affection, sensuality, tendeess, calm, sweet heart, sweetness, femininity. Pink tends to reduce aggression. 5) BLUE-sky, sea, water, temperature, ice, cold, fog, shadow, travel, freedom, truth, solitude, wisdom, confidence, loyalty, peace, calm, intelligence, dedication, masculinity. Different shades of blue convey meaning. Light blue is peaceful while dark blue is depressing. 6) PURPLE-royalty, dignity, luxury, wealth, sophistication, feminine, passion, romance, sensitivity, cool, foggy, dark, mysterious, mystic. 7) GREEN-price, calm, envy, greed, nature, life, youth, renewal, hope, strength, fertility, rebirth, freedom, guilt. Different shades of green have different meanings. Dark-green fresh. male, conservative, wealth. Emerald green immortality. Olive green peace. The green color is easier on the eyes. 8) Yellow-light, purity, understanding, brightness, warmth, playfulness, creativity. Lemon yellow is the most difficult color of your eyes. Yellow can increase irritability so yellow should not be used as main color, but just an accent. Yellow enhances concentration. 9) ORANGE-autumn, youth, fire, warmth, happiness, fertility, health, strong, generous, endurance, strength, ambition. Orange is the color most associated with appetite, it would be a good choice of colors for a website that sells food. Orange is also a product seem more suitable for everyone and more affordable. 10) BROWN-wood, comfort, strength, earth, solid, reliable, credible, maturity, humility and conservation. Light brown vehicle authenticity. 11) gray-exclusivity. Improves the psychological response of other colors. In general, red, orange and yellow are the colors, while stimulating purple, blue and green are calming. Use the color that symbolizes the emotion you want to convey to the primary color on your website. Add 1-2 other colors to reinforce this emotion. The colors used for your background, header, graphics, text, value, securities, etc., all contribute to your website on the influence of your visitors. ================================================== =

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