Give your website a Small Business Marketing Tune Up

Give your website a Small Business Marketing Tune Up Your site is like your car. Both are important investments that require the right features and regular and proper maintenance to ensure maximum satisfaction and performance.Your car is a car well tuned. You purchased, not only to get from point A to point B, but perhaps also of Have fun and look good as done. If you bought your car Does not have its new engine wear. To keep running, as the day Bought to keep changing the oil regularly every 3000 miles, inspect your belts and hoses check fluids and rotate its tires her (or at least should). Without such attention the money spent in the car time seems a mistake, as it is in its inactive Garage because he has won? N. start.Your investment in your web site deserves the same attention as Give your car. While the aim of your car so you can from one place to another, the purpose of your site is to help Development of new businesses and be more successful. It No? Whether your business is retail or professional services, the site is to act as In front of his shop on the Inteet. Although their website No? No need to change your oil or tire wheel require maintenance to ensure that it plays in the marketing instrument intended to be when you have paid to developed.Here are five things you can do to change or add to marketing function of the Web Content site.Fresh Content is kept fresh for retuing visitors site as well as oil and gas in your car will help ensure every time you start to put the key in the ignition. If neglect to maintain fresh supplies of both, you? 'I ask again Problems. Visitors looking for fresh content. Once your Realize that the visitors? I received all your going to your site retu.Add new, useful and relevant content on your site as often as like you and you can keep your visitors happy Retuing.Keywords Keywords are the words that their users when Think of the products or services offered. Are as the make and model of your car - are those that Noted. Visitors use of keywords and phrases to make Search sites like Google and Yahoo! to find what Need. To recognize and respond to these words, when Listed in the search, ads and Other promotional materials. Make sure you know your keywords and their placement in the title, Meta Tags and copy of your site site.Copy Advertising your website can be linked to The comfort of your car. Your car has a stereo, cup holders and convenient storage space to meet their needs and While driving. The copy of your website should do the same Thing. To maximize the marketing of your site Site? s copy ensure that focuses on issues and wants Conces of its customers. Visitors will be more likely to identify you as the solution to your problem if to demonstrate that you understand their action needs.Require As the machine takes the transition from gas you go, your site requires users to take actions to be taken in order to function as a Effective marketing tool. Nobody has to tell you to step Gas. Visitors should be told what to do. Say A? buy now? o? order our brochure. If you do not That could never know that? s what? implies that do.Get Contact Contact information of visitors is Remembering the keys to your car. If you can? Do not get to you Start the car and you? are going nowhere. Similarly, if not know that their prospects may be? no further Their marketing. Most people who visit your website Do not buy the first step. In most cases, it takes between six and eight marketing contacts with a prospect before choosing to buy something. Their views are different. If your purchase contact information to be able to market to them.Take the steps necessary to maintain your website and will take place smoothly and where you want to get go.Copyright 2005 Jeremy Cohen, better marketing ResultsThe author, Jeremy Cohen, helps small business owners and professional service providers attract more clients and more success, helping to provide a site that sells and improve your marketing materials to generate more interest In their products and services. Get your free marketing guide Jumpstart Marketing: More profits, customers and success: