How credible are you on the Web

How credible are you on the Web Over 40% of Inteet users believe that only half of the information on the web are correct. Govement websites are trusted by over 70% of people with less than 10% of pages viewed by individuals in order to be credible. The results of a survey conducted by the Center for the Digital Future at the Annenberg School University of Southe Califoia. The message is clear: Your site must overcome a lot of distrust and cynicism. Here are some easy to implement ideas, which help to fill the lack of credibility.   1. Include complete information on each page, including address and telephone number. If possible, use a number of? Answer by a person. Stay away from mail boxes: you can look, as if hiding behind the anonymity address. If you want to use a different address from your physical location, consider using a company that gives you an address.   2nd Add a photo to your site. The image that you seem familiar to your visitors. When? I visited your site several times, what? I begin to feel that you know and trust.   3rd If you have a brand offline, online continuing familiarity and trust that people have already developed offline.   4th Include testimonials nothing said about another person is several times more powerful than anything you can say about you. Ask your best customers to write a few words to hit on their experience with you.   5th Make sure all your site's content is current and accurate, especially if you are in an area where often the information changes or if there are new developments.   6. Take the announcement last month? Teleclasses s (I? Ve been guilty of this myself!) Otherwise, it seems that didn? Support the site.   7th Don t too bold, italics or other formatting. E 'can make your page look? Hypey.     Now it? S your tu: Check the website and see what measures up.     DennisonMaggie Copyright 2005 Maggie Dennison is a marketing consultant and author. She is the author of "11 Steps To Marketing What You Get Your Customers!" Maggie has a Masters of Applied Psychology, and is fascinated by what triggers people to do what they do. And this is exactly what we are all the marketing materials. Download free report on its website