Design your website for search engines

Design your website for search engines When designing a website, it is easy to focus on what visitors will see. What you must realize is that you are on another kind of visitor with an agenda quite different: they are not with us your logo and the beauty is not to judge your background color. What we seek is the content and structure of your page. They are the search engine spiders, and they are likely to control most of the traffic. You need to ask these spiders if you want your website to succeed. Proceed as follows. Put your property clear. Do not succumb to the temptation to put your page in standard mode: you want is very clear, the search engine where the navigation is, if the content is, and where are the points. In general, the navigation on the front page. Always use the heading tags (H1, H2, etc.) for headings and subheadings. Avoid using generic span and div tags and only those things clear to the user through CSS font sizes: instead, with all the 'semantic' HTML tag that applies to your content. If you quote someone, use the blockquote tag, whether to send the code of the program, use code tags. Search engines love. Keep keywords consistent. It is not usually worth deliberately clipping the keywords in the hope of a higher degree of research? engines are very wised up to this tactic? but make sure that your keywords appear consistently when they occur naturally. For example, for this article, I stuck with 'website' throughout, suddenly, like writing 'site', rather than bringing my ranking. HTML and JavaScript. It is worth noting that search engines read HTML, but not, in general, read Javascript. This means that the use of Javascript to see the text on the page is a bad idea, if search engines display the text. On the other hand, you can only text in HTML and add all other parts of the page with Javascript: this page will tend to appear more focused, but you must be careful not to connect this way, if you want the search engines to follow them. Use meta tags. Yes, meta tags are out of fashion, and search engines do not pay attention no more when it comes to the positioning of your website, but are still important in one way: the meta description tag is still often used for decide which search engines' users see when they come to your website in their results! This can be as important as the list itself? Write something that will benefit the viewfinder, and you're more likely to make them click-through. Do not forget that search engines are just machines and algorithms, the result is everything a human decision: to choose or not choose? Avoid Splash Pages. One might think that a good idea, a "splash" page with a single-page version of your logo (or ad) for each user who accesses the site, search engines, but in reality, the hatred. With this trick is ranked much lower than that in general, so you should avoid? It 'still annoying to visitors. Add Alt tag. Each time you use a chart, also Alt-text for this? especially if there is text in graphics. Remember that, as far as search engines, all your graphics may also be that only large "black boxes". Try to use all the charts and see if the content remains relatively intact. If not, then you try to distance. Finally, Write Great Content. The key with mode search engines (and at the same time, what you have control over at least) is the number of people who choose to link to the page of their site. As you can connect more people to you? Make your content useful. Something they want to make mention on their blog. Content is king, what always has been, and the best way to check is to make your content really is.