For the design of search engines

For the design of search engines When designing a website is easy to focus on what visitors will see. You must understand, however, is that you have another type of visitor with a completely different: it will not be looking at your pretty logo and that will not be a process in its background color. What we seek is the content and structure of the page. Are search engine spiders, and probably have control of most of its traffic. You must please these spiders if you want your site to succeed. Here's how. Make your clear Resist the temptation to put on your page non-standard ways: you want to make it very clear to the search engine where the navigation is, if the content is and where are the points. In general, the navigation on the first page. Always use the heading tags (H1, H2, etc.) for headings and subheadings. Avoid using generic span and div tags and only making things clear to the user through CSS font sizes: instead, use every 'semantic' HTML tag that applies to their content. If you're quoting someone, use the blockquote tag, whether to send the code of the program, use code tags. Search engines love this. Keywords maintain the line is not usually worth deliberately saturation content with keywords in hope of a higher level of research - the engines are pretty wised this tactic - but make sure that your keywords appear always as they occur course. For example, for these articles, I stuck with 'website' throughout, suddenly, like writing your Web site "instead of bringing my ranking. HTML and Javascript Please note that search engines HTML, but not, in general, read JavaScript. This means that using Javascript to insert text in your page is a bad idea if you want to search engines to see the text. On the other hand, may be useful to only the text in HTML and insert all other parts of the page with Javascript: this tends to make your page appear more focused, but be careful not to insert navigation links this way, if you want the search engines will follow. Yes Use the meta tags, meta tags are out of fashion, and search engines do not pay attention to anything else when it comes to the classification of your site, but are still important in one way: the meta description tag is still often used to decide which text search engines' users when they find your site in the results! This can be as important as the ranking itself - write something here, which will be useful for users, and are more inclined to click through. Do not forget that while search engines are just machines and algorithms, the final result of all that do not involve a human decision: to click, click, or not? Avoid Splash Pages You may think it is a great idea to have a 'splash' page displaying a full page version of your logo (or group) for each user arrives at a site, but search engines really hate that. Using this trick is ranked much lower than normal in order to avoid - it is annoying to visitors. Include Alt Tags Whenever you use a graphic, include alt text which - especially if there is any text in the chart. Remember, as far as the search engines, all the cards and could be large "black boxes". Test by removing all the pictures and see if the content remains relatively intact. If not, then you change the search engines away. Finally, Write Great Content with mode search engines (at the same time, the thing they have less control over) is the number of people who link to their page on your site. How can you make more people link to you? Make your content useful. They want something included in their blog. Content is the King is more than ever, and how best to design for search engines is to make your content really s