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Sunday, December 13, 2009
How to effectively communicate the message
How to effectively communicate the message Here are some easy ways to communicate your message effectively. Communicate the message with the words - words to communicate ideas. They are necessary to describe your products / services and their benefits. To be effective, the message must be targeted and appropriate to your target audience. Do not try to sell at all. If you have the wrong target, do not buy. Tell your visitors as it is for them telling them how they will benefit from your products or services. It is also important to speak the language of your audience. Keep your text readable. if your information is difficult to read, or take too long to express your points, visitors lose interest and go elsewhere. Long sales copy is fine as long as it is attractive and easy to read and provides benefits to the public. Here's how to keep your pages easy to read. * Go straight to the point. * Keep your sentences and paragraphs short. * To focus on securities and subheadlines using color, bold, and different text sizes. People skimmed the text. If your subheadlines attract their attention, you go back and read the rest of your copy. * Break up long text with white space, color, columns, lines and graphics. * Pause copy easy to read in smaller sections. * Use the space to share images or sections. * Use bullets and subheadings to highlight benefits. * Restrict the width of the text to about 500 pixels. Communicate the message with the images - The image on the right is often faster and more clearly that many points in the text. To do this, images must be targeted and tailored to the audience and topic. Use colors and images that are appropriate to the audience and topic. Images must be optimized. If the images are too large or the size of the file, open web pages more slowly. The largest images you have on your site, the pages open more slowly. Limit the total number of only those images that support the message. Most visitors will not wait very long for a page to submit. Keep them waiting too long and it disappears and you will lose sales. Thus, in order to optimize each image! Check your web site and see if it reaches its goal. Done effectively achieve what you intend to do? Did you cover all the important points you want to go? Your message to your target audience? Does not provide benefits for them? A good way to test as you have completed the above steps is to ask more people to visit your site and give you feedback. Ask each person to these simple questions: * Who thinks that the site is intended for? * What is the message we have for him? Is the message clear or confusing? * The website provides information sufficient? And if not, what is missing? These are all questions that did not find an answer? * It 'easy to read? * The graphics are one way or distracted? * Overall, the site is found to be attractive and easy to get through? With this contribution, the changes that seem necessary to get your message effectively to the public.
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