11 tips to boost your web site copy

11 tips to boost your web site copy Imagine, you spend thousands of dollars designing your website and nobody comes. Why? You may forget about the content, or do not invest enough in the message. Good website content, offers the right message in the right way. Tip # 1-The most important rule to remember is that writing for the site is not responsible for the pressure, as you write. Tip # 2 - brochures contain a wealth of information in a small amount of space. You can not succeed by the text of a brochure on your website - it is too much text. Tip # 3 - As a rule, cut the 50 percent first copy goes to your website. If all the requested information, re-format. Keep the content short and simple. People tend to scan websites rarely read through long blocks of text. Tip # 4 - The voices are a powerful tool for people to see your message, since scanning through your website. In order to copy, use of subheadings. Make it easy for visitors to go to your website and receive important information. Furthermore, as search engines are often the page should be appointed. Tip # 5 - Get used to the counting of words. The positions should be eight words. The rates range from 15 to 20 words and numbers from 40 to 70 words. Tip # 6 - Bullets are a great way to present information quickly to someone scanning your website. Consider the use of bullets detailed descriptions link, instead of trying to get all the information on a page. For example, if you write web content for a restaurant and you want potential customers tips for eating and drinking places, you can try: The Lost 60's Restaurant is a pleasant place to celebrate: * Birthdays * Anniversaries * Corporate Events and parts * Company shares all of the information is just a click away. And it is easy to search, saving time and web space sponsors invite. Tip # 7 - Another rule of thumb is to ensure the industry jargon. His point of view of visitors to your website and does not assume they know what you know. With foreign visitors, and the words could influence to leave your site. So, make sure that the phrasing is easy to understand. Consider asking someone outside the area for writing. Tip # 8 - Remember that people used the Inteet to find information. It must be direct and to the point, in order to attract immediate attention. Paragraphs always start with the most important information and other details. Tip # 9 - Use a conversation style. Write as if you talk to someone who is not on them. In a face to face, a seller looking for an immediate relationship with the customer. It 'much easier to sell if someone feels comfortable and trusts. With the Inteet, it is necessary to establish the same relationship with words. Tip # 10 - The best way to deal with the player to write from their point of view, not from you. Not easy to write: "The XY2 widget is the best product on the market. "Instead, explain the benefits of widgets XY2" With the acquisition of XY2 widget will save you time and money. "Then, show how the widget saves time and money. Tip # 11 - Finally, show some enthusiasm in your letter! People want to have fun. Corporate-speak is not to do so. Have a voice and personality for your company that people recognize. It 'really OK to entertain and inform on the web.