3 Tips for writing content that will make sales

3 Tips for writing content that will make sales Content is king. Without content your website is an empty shell, a skeleton without flesh, a vacuum. Content can redeem the worst website. The content can make your phone ring hook in your inbox and floods with people who want your product or service. The content is the most important ingredient in the recipe for the success of your website. If you have exciting, valuable and relevant, you're on a winner .. Tip 1 - Keep It oriented customers - Like Irrelevant land on the home page. I want to buy a bath of this company. Want to know what they are required to provide toilets. Want to know what it costs when you can produce, if they have special offers and their past, what customers have said about them. Instead, upon landing on the home page to get the following classic of all time "Welcome to ABC Bathrooms. Our company was founded in 1985. Our CEO John set up the company at the age of 25 years after spending three decades in position .. "Who cares? I would like to know exactly what to sell and how much it will cost me. Today I have 10 minutes to spare to find this information and if you do not see it on your site within seconds, I would click on your competitors, so as not to make the story of life with your provider. I do not care. Give me content that I like - not what you think I would. Key difference.Tip 2 - Sell the benefits, not FeaturesPotential customers do not want to know how your product was built, as the former head of production is what the color or the background is the production facility - they want to know how the purchase is to enrich their lives. They want to see proof of the benefits of owning your use of your product or service. People do not buy things - they buy the benefits and the feelings they buy. Ferrari buyers are not buying a vehicle they buy prestige, luxury, envy, success - they buy a symbol, a way of life. Think about your product or service from a customer point of view - what are the real, measurable and verifiable benefits to buying from you? Including these and more of your content and make more sales for you. Do not be afraid to blow his own trumpet - stick the benefits right on the home page to begin! Tip 3 - Include a call to action - everywhere! Excellent - you've written killer content and people back to your website, once again, for more information. The traffic figures are shooting through the roof. It's great! You can not believe that you are cracked. And then look at the number of orders made last week - to zero. Oh. What happened there? Better to have a person who visits your site every month, in fact an order or a product per unit of sale, rather than 1000 people who neither.If it is not clear benefit based claims that the action packed with people all over the content will not be in contact with you or the place for all major. It is the hook to win with your content and offer more information e-mail or a bottle of free estimate, if the phone - nothing! It is necessary for calls to action present throughout your site - in combination with the other two points and is on track to have a content that makes you sales.Michael Cheney is the author of The Website Marketing BibleTM. Take the free 7-Part Course "Inteet Marketing Made Easy" and get your free sampler of 'The Bible' here: