10 reasons why you need a multilingual website

10 reasons why you need a multilingual website Inteet continues to grow and has become the standard point of contact for businesses and people looking for goods, services or information. For companies that have competitive advantage, a multilingual website now one of the high impact of the extension, a client and an increase in revenue volumes.The multilingual website will continue to be a necessity for companies and organizations, as the process of inteationalization unfolds.Here are 10 good reasons why you have a multilingual website now rather than later: leave English UsersThe inteet began as an English speaker? s invention, and as a result of English-speaking users and sites. However, times are changing. With the growing number of people who purchase the PC and Inteet access available from Nigeria to New Zealand, the English language will soon be in the minority when it comes to Inteet use.Results research from Nielsen-Netratings described in March 2005, foreign markets like the Inteet? low hanging fruit? This means that if you have the will and foresight there are enormous revenues are relatively little effort. The results showed that Inteet use in the traditional strong holds in the United States, Germany, Great Britain and Sweden is flat lining. On the other hand, countries such as France, Hong Kong, Italy and Japan are to see significant growth in Inteet usage.As Kaizad Gotla, senior analyst for Nielsen-Netratings states? The easiest opportunities in countries where pattes of Inteet use and user / site relationships are less established. Acquiring users in markets that are currently in their growth stages will lead to a loyal user, dividends for Inteet companies in the future. Cost Effective Marketing ToolHaving the ability to communicate to a new inteational audience in their own language, no doubt the result not only in financial terms but also in terms of marketing and creating awareness for your brand, service or multilingual product.A site in the large scheme of things is probably one of the cheapest ways for your company in the market, adding new users, build relationships with new customers under the brand name and an inteational outlook.New CustomersUltimately, which is a multilingual website offers new customers . Through your website potentially thousands of people view your company in the world. For non-English speaking users looking for your product or service, you automatically capture their attention.SalesWith any language on a website, there is the possibility of an increase of 100% of sales. Even if a multilingual website in some of the world's major languages, namely Spanish, German, French and Italian, there can be a 400% increase in sales. There are few other ways, including an increase for so little investment.Customer-Centrica multilingual website demonstrates you think about the customer. This shows little effort and thought that you cared enough about them to the site in their language. As with any economy, if the customer thinks that you are interested, they want the company you.TrustFor with many cultures, is a question of trust when it comes to shopping on the Inteet, especially if it appears in a language that is not fully literate customs gives them another language allows the customer to feel secure in the fact that they know what they are buying, how and who from.Culturally SensitiveA multilingual website if they are correct, beyond the potential cultural barriers by providing access to a native language. This provides the user with an automatic? Cultural area? because of their situation to navigate, understand and interact with the website.Beat CompetitorsTo the competitive advantage of today? s environment, you need to think outside the box. Many companies are trying to move away from their competitors. Look at your competitors? if they have multilingual websites then why not? t you? If not? T, then why not bring the market and your company or brand abroad before they do.Shows Inteational Nature Image is everything. A multilingual website demonstrates that you think, work and inteationally.Search Engine Search engines people to your site. In countries such as China, Japan and France, Google, Yahoo and MSN are not the default search engine. Home search engines have grown, and which are proving a success, because in the language and focus on the habits and needs of its users. These search engines are key to tapping those markets and, if they do not have access to a specific language by the multilingual website, then you will not be found.In addition, many of the major search engines, particularly Google, to develop the capacity of the execution of research in foreign languages. After the pages of your website in the languages ensures maximum potential for your site will be constantly searches.ConclusionBusiness see changes and modifications. At present the multilingual website is still in an early stage, often with large multinational companies, this is an inteational support. However, the trickle down effect and the natural multilingual website becomes part of a presence on the Inteet. If people decided to invest now or later is the only choice that have.Neil Payne is Managing Director of Kwintessential, intercultural communication, multilingual website design.