How a Blackbelt Got raped by a group of nerds

How a Blackbelt Got raped by a group of nerds I? Ve got to tell you a funny story that happened to me recently? A few weeks ago I was playing golf with my friend who owns a chain of martial arts studies. While we played, she began to me, as it has more than $ 50,000 in the United States after a website to promote his business. It 'been over thirty minutes to boast about how nice graphics and pictures were taken and what is this and what it would. He told me also that the graphic designer has a great flash header to get to the top of each side with him against a brick in half. Good? After I had taken for a long time? Tell me all about? its new website, I asked a few questions. Q -? How long is your site online? A -? About thirty days. Q -? It 'always a lot of traffic? A? C? Oh yeah. T! I? M spending more than $ 500 a day in pay-per-click traffic on Google and Yahoo. I believe that we are on average more than 1,500 visitors a day? Q? C? What? And the conversion rate? A? C? Eh? My what? Q? C? Your conversion rate. You know? The ratio between the number of visitors who are always in number of sales. A? C? Umm? Well, me? M not sure. We? Ve only 11 sales to date. But my web designer, says that if search engines index my site is the sale of pick-up. After several minutes of stunned silence, I said to him? Allow me to this right. They dumped $ 50,000 into a U.S. website, and you? ve spent $ 500 a day for 30 days has passed, the visitors, and you? ve only 11 sales? ? Good? Yes Why? Is that bad? ? It is an evil? Dude! Il? S awful! You? I have been financially raped by a bunch of nerds! Now was his stunned silence. After thirty seconds, like a deer caught in headlights, finally muttered,? but .. but the site looks so cool. And I say that traffic and sales are always better, when search engines come from? ? Look. I don? T care what they say. Not? T are the problems of transport, there is a problem of conversion. A big? After him a second to sink the fact I said? I? Find out which. I? Ll bet you $ 250 that I greatly improve your web site? s exchange rate in one day. You make changes to you and if not your sales? t much better, me? ll give $ 250 in cash. All that was said? Eric, you? Ve you sign a contract. ? Okay. The first thing I want to make is that you lose the animated Flash header. ? What? Are you nuts? This, in my more than $ 3500! I also came to my dojo? s with their lights and cameras to film that I break the brick. You? T also seen. Come? So that when you see that you believe it? S cool! ? I don? T can be seen. I need you to remove it. E? S hurt your sales. After a little 'more than protest and complain, he said. ? Alright. Fine. I? Ll make for himself, but if not sales? T intend to go back, and I need you $ 250? ? four days later, I have a call. ? Eric? Man, do I? T believe it! We have flash headers and our website has grown from a sale every two or three days to four or five sales every day? What do I need for the next change? Thanks to his side he had so many things that need to change, I have two hours of screen capture video, with each step needs to take to improve its conversion rate. After seeing the video and the implementation of only some of the suggestions so far, my friend Blackbelt experience is much better conversion rates, and tuover. ? What we want is to lea from this story? The first lesson is: Most web designers don? T, the first clue about how to convert your traffic! Suffice it to say that ... Approximately 99% of all websites today are programmers or graphic - not the marketing. Most of these people have never eaed a dime selling anything online except their overpriced (and ongoing), web design services. Sure ... They can make a great, great site with all the bells and whistles like. Only one problem ... It will not sell anything! (I? M sure that somewhere out there in cyberspace is very nervous group of nerds, hidden under their desks for a long angry Blackbelt!) The second lesson is: Small changes to your site can lead to great results. By an expert, the exteal evaluation of web design, copy, usability and effectiveness of marketing, you can quickly be a weak site in an ATM in anger!