Get connected Part Two

Get connected Part Two In retu for this article last week: "The secret of the Inteet" I discussed the vital role that the link is due to perform in its Inteet marketing campaign. This week I read the connection problem, focusing on production and links reciprocation.The story so far we know that the text that users click to reach a site (the "anchor text") has great impact on how Google ranks websites . We also know that more links equals better PageRank, but not more than that.No free lunches here I am sure that you know you can not get something for free these days without someone who wants to sell something or get something to change. This mentality is the philosophy behind reciprocal link. Quite simply, I link to your site, link to mine. Unfortunately, it is not so simple. As we discussed last week, Google is ready. What was the case for any number of inbound links to improve site ranking. This is no longer the case. Now, the links must be relevant. This is the motto for search engine optimization in relation to Google. If you have a lot of sites linking to your case, Google is not affected, because the goal has nothing to do with the source. An example is America's oldest casino link site - owned by, say, a management consultant working in Scotland - places a link on its website that this site is going to a casino in America. The casino site is a generic "links" page -? known as a "link farm" -? which has hundreds of links with no order or ranking, and somewhere in the middle of all this rubbish is the management consultant of the link. That is to say: "These pages with many links to other web sites were created during the fervor of mating, when it was thought that more links to your site, the higher your website ranking in search engines like Google. It was also found that a reciprocal relationship between the sites, at any location, counted in his favor "Kimberly Krause Berg, Search Engine Guide Kimberly nailed there. Link farms have been around for a po 'di tempo, and are starting to die now, because people know better.Tidy For Nobody is saying that having a good number of links is a bad thing. It 'simply comes down to two important questions: are important? Are relevant? The first question can be addressed by classifying their links. If you run your own web site (for example: access to the HTML), you can do this by dividing your link in different categories, effectively a directory. On the one hand, this reduces the number of links that appear on each page, and happier, because Google is more like a list of helpful resources, rather than a link farm. On the other hand, means that human beings, ie people who want to see your site and thus more important for search engine robots, it can actually make use of their directory. Another positive aspect is that it means more people are inclined to request link exchanges? if they see that their relationship is put on a list. But this is not the same. The second point is equally if not more important. Google is based on relevance. And when I say Google certainly does not just tell me the site, I refer to many other sites that use the database to Google (a search for AOL). If anyone is looking for "Links" page of the management consulting firm in Scotland, because America is interested in a casino? List of resources for their users to look not only through the logic and good site practices, it is also how Google thinks. Search engines are not webmasters, which are made for Inteet users, so that the children write their software to try to think about how to make web users. Therefore, if the links are not relevant, Google is not very likely that you rank. Also, if disreputable sites link to your PageRank negatively affected.Finding a partner if you have in mind two questions in the previous section, you will probably have to throw a lot of links. I can sympathize with all my heart. After "The Knowledge", not long ago, I decided it was time to reorganize my link. This means getting rid of the relevance and inappropriate, trading conditions and sites for all free online directory, and effectively from scratch. I need to find people to connect and had to be relevant. So how to find a good link partners? Just mention the word "relevance". and try to ask: "What other companies are relevant to mine? "I do not think about the competition, think of the buying cycle. For example, someone looking for advice on management may decide to exercise equipment, training, counters, discussion forums, and possibly office space. None of this is competing with you, but are part of the lesson cycle.Here Endeth So remember: the links are important and that? Relevant? If so, it is ordered. If not, and you need more tips on how to improve your links page (s), or even if you think you are part of the multimedia project of the buying cycle and I would like to exchange links, e-mail through me mark @ msomedia.com and chat. Mark Steadman 26/10/05