Explode your home page and replace it with something Dynamite

Explode your home page and replace it with something Dynamite You know I always extolling the virtues of a website-rounded approach to marketing will not focus solely on search engines? Well, you'll be surprised to know that there is a big problem with this.The big problem is that it assumes that your site is ready to start receiving many visitors in the first place! Before you start marketing your site you need to know .. how to destroy your house and tu it into Dynamite The sad reality is that most pages on the web suck. They are not only "from below" - are decidedly embarrassing. Now, I am not saying that yours is one of them, but I'm going to keep my line of the neck and say that your is not 100% perfect.So what can you do? Well - time to get a hammer and destroy your home page. Do not pussyfoot around - just a great run a huge success and what a swing smithereens. At the level of the floor. This is the only way to get right.Why destroy your home page is the right thing to do with the destruction of your home, then you start with a blank page - the only way to really get inspired and get something completely different.You see the problem is that your house is probably the result of months of refinement, storage, cleaning, dusting, re-re-edit and cumbersome. Your house usually ends with a combination of all the things you think is important, but as an end result is more often to look like a mess in the attic as a reception of welcome in your ingredients business.3 you need to transform your home page DynamiteIngredient No. 1 - HeadlinesYou've right to read a newspaper? (I hope ..). Imagine trying to digest all this information without the title to attract your attention, unlike all the points and give you an idea of what the descriptions are all about? Read.If would be impossible not to draw attention to the titles of your home page is what you do - make your page impossible to read. And remember - "Welcome to Widgets Inc." and "Welcome to my home page", not the titles! Write something that makes me ask: "How are you doing this?" Ingredient # 2 - The proof is in the pudding, you'll never make one sale in your life if you can not create a climate of confidence in the buyer. One of the easiest ways to establish this trust is to show proof. Now the difficult bit is that you do not have pages and pages of the opportunity to do so - you can not start waxing lyrical about your homepage.What you have to do is to hit people with fast hard floors, cold and tests immediately . Proof that what we sell works. Which must listen. Try that if they leave your site now their lives will be worse because of it. But I can not say exactly what form this should take proof - hell, your business is not mine! If you do not have much evidence - it is difficult and perhaps wrong business.Ingredient 3 - A person plural Lonely Stand Alone Sole not call to What's your site? What are you trying to do with him? Whatever your desired goal for each visitor, it is necessary to clarify their right to the home page. It is not enough to float in search of information to make their own decisions on where to go on the site and what to do! Why? Given the possibility that their decision will be out of there at the first opportunity, because you have not said what you want them to be do.People door. Thus, the lead! "I want to sell on this site X" "You need to register in time and your life will never be the same!" These are two good examples. Do not be afraid and British about it - shout about your desires and motivations of your homepage. If not - do not complain when visitors are not what you want done. They are not psychic you know! Michael Cheney is the author of The Website Marketing BibleTM. Take the free 7-Part Course "Inteet Marketing Made Easy" and get your free sampler of 'The Bible' here: