How to analyze your website

How to analyze your website Analyze your site such as What is your website? And 'doing its job? It is effective? These are all good questions that every entrepreneur and marketing manager must ask himself. The website has become an essential tool for businesses. We all know that we must have a website, but we are using this place for its biggest advantage? Most people are responsible for your site statistics and packet counters say the number of visits, the number of unique visitors, where they come from, what their IP address, browser used, and of course all important monitor resolution. What! Who cares? The real problem is that we have a website? Now, if you have a website, commonly known as an ecommerce site, you know the number of sales that will generate your site that is important, but do we really know how effective your site? How many orders are lost due to poor design, awkward design, confusing navigation, and the bad copy? How many potential customers who have chased away because they had a phone number on your site and go to a real person who can answer questions? A website is your public face of the company. Large firms may be displayed for the mother and the mom and pop and pop operations can look like General Motors. The design of your website should not be taken lightly, its budget should not be an afterthought, the planner and the rent must be someone who understands more than code. Your web designer should be a multimedia marketing consultant, someone who can advise you how best to deliver your marketing message, and someone who can go beyond technical issues. You can spend lots of money to have someone analyze your site for you, but you really believe he is really to act on its recommendations? You can not sell something to someone who really do not want - that may seem obvious, but believe me, sales is made every day. If I do not think that we need a new website, you can not spend the money they have built. So the best way to know if you need to analyze the one you already have, yourself. Here is a question we can ask ourselves. If you answer honestly, you will know if you need a new site or not. After passing through the process, ask some colleagues to do the same. See if your answers compare. 1. Your site has a purpose? Each site must have a clearly defined purpose. Having a website just because everyone else is not an acceptable strategy. What is the purpose of the site? a. On sales-oriented site b. Customer service support site c. D. Web Page Product or service demonstration site e. Generation site f. Marketing, branding, positioning site g. Campaign site h. Viral or buzz creation site of the 2nd Your site is targeting? Too many small and large companies, such as the use of its website information junkyard, a dump site for everything you do, you did everything, and everything you never thought to do so. This will not work. Customers are like children, they want clarity, direction and unambiguous answers. Your site should focus on a single function. URLs are cheap, there is no reason you can not have different websites for each of the main things to do, or any marketing year begins. How was your website? 3rd How functional is your website? Everyone knows that websites should be easy to use, should not have to lea too deep to find what you're looking for and, of course, everything should work. Its website is a communication tool. If your site does not work correctly, the only thing is the lack of communication. How functional is your website? 4th Your site to the construction of the balance? Websites by their very nature, a commitment to business matters. Aesthetics, multimedia, design, HTML, Flash, client-side, server-side databases, SEO tactics, architecture, communication, all the operation efficiency to compete earlier in the design of a site. Are you sacrificing clarity, focus, and communication for SEO tricks and unattainable traffic numbers? Did you start with a solution like a database, and build your site around a poorly conceived system for distribution of information. Of your website design reflect your sites' defined business purpose or is the result of secondary technical conces? 5th Your website honestly reflect the personality of your business? Your website and promote its marketing objectives? Well, this is a trick question for many small businesses run by owners. Marketing is not for sale. Marketing is to communicate who you are, what we do, and why does it better than others. Marketing is about image building, branding and positioning, in other words, improve their corporate personality. Your website honestly reflect your business personality? 6. Your Web integrated into your overall marketing plan for submission? Too many websites bear no relation to the rest of your marketing activities. Everything that your company should not reflect more than a horse-spirit, the point of view, and personality. If your marketing collaterals do not match your website presentation, which confuses the public. It is integrated in the Web presentation of your marketing plan? 7th Content is king on your website? Once I had a great production client is trying to build a Web site based on a business card and ten 8x10 glossies of discontinued merchandise. This fellow was so paranoid that his competitors were doing what they hid their products to their customers. This activity is in bankruptcy. We have all heard the adage "content is king." Content is king on your website? Does your site to show and explain properly what you do, what products sell, and what services they provide? There are examples of his work? There are testimonials from your clients? Have you provided information on how to order, how to use and how to solve problems? The content is truly the king of your website? 8th Your site is an experience? They watch television, listening to the radio, read a magazine but a Web site experience. Unlike other marketing vehicles, websites provide an opportunity to express their marketing message with the complete set of multimedia tools. All websites can stimulate the senses, sight, sound, touch and to communicate interactively and interact with the public. Websites are not brochures. Visitors not only view your website, they must experience. Your site is an experience? 9th Does your site have a look? The concept of a flame for the animated logo has become a cliché? for the design and style over substance bad, but that does not mean that your website be aesthetically boring and visually dreary. Your site should display clarity of vision, but should provide functional page layout, use of color, type, and the kinetic and static image should be distinctive and useful. Your site must provide a definition of "Mira", which enhances your business personality. Your website shows an aspect that represents the personality of your business? 10th Please list the appropriate contact information on your website? I remember going to a meeting with a client who was in the building. The Vice President of the company hopping mad. Asked their e-mail the site immediately. He did not intend to waste more time dealing with client emails and questions. The web sites are about connecting to all their customers, not hiding from them. If you think you can put the autopilot on your website, and a FAQ and Q & A can be cut, you better think again. Does your site have adequate contact information? Please list the e-mail and phone numbers if those responsible for various aspects of your business? There you have it. Ten questions that when answered honestly will tell you whether or not you have a site that works and if it needs to rebuild.