12 Tips to great websites

12 Tips to great websites 12 Tips for large web sites by Richard F. Hill? 2005 Richard F. Hill - All rights reserved Why do some sites succeed while the vast majority of others do not? More and more website owners, these questions. The answers are often more obvious, one might think. Below are 12 tips for a better, more successful web sites. 1. Location, location, location The old adage applies to real estate websites, the Inteet, but the location is really the site name. You must have a name that is easily forgotten, and that reinforce your company. If your current company, which is great. But if not, choose one that encourages surfers to your site - the product. BestWidgets.com says it all, but does not help at all JonesBrothers.biz for a small business. 2nd Focus What are you selling? Concentrate on one thing (or group of things). Unrelated products can confuse and irritate your viewers. If you have many products, dedicate a page for each. Up-selling great, but not so much who are dedicated to the customer feels caught in a bait and switch. You mention other products, but so thin. Remember also that domain names are cheap for the hosts, and then check with another site for each product or service grouping. 3rd Fast Show is only 10 to 30 seconds for its potential customers. Make your site load fast, minimizing graphics, which is really necessary for the actual page size rather small. Stay away from glitzy animations and sounds. The Lust-flash-movie can be really cool, but not so after seeing a dozen times! You can use your secondary pages a little 'more if the prospect to your website. Do not forget to check your pages on different connection speeds. Your cable modem May Blaze, but what happens on a 56K modem for dial-up? You will be surprised. Make sure all your stuff works on all browsers. FrontPage and Dreamweaver, you can also test and, if you are serious about your business web site, you need one, or a good web designer. 4th Set your target Who are you selling? It is important that your site is the wishes of your potential customers. It tries to sell to young people 14 to 17? If so, this site was designed, what they expect to see. The product is aimed primarily at home business? Then you can make it possible to highlight various products and services on different pages. The key here is to know your market and the construction of the site to your preferences. Do not try to be all things to all men. 5th Credibility is key contact information should include an email address, postal address, phone number and fax number, if applicable. Note also that a mailbox is an acceptable if you work from home. If you are not willing to provide such information to its customers, how can that trust (or buy) is it? 6. A clear privacy statement on privacy is a "must have". Every business website should have a privacy statement online. I do not think that there are small, there is no need to do this, and all other items. It plays a role. An easy-to-see link to your privacy from any page on the website, as well as from any location that it is for your visitor's personal information. 7th Warranty All offer a battleship, without exception, money-back guarantee. This is also the credibility, but it is important enough to stand alone. When the customer sees that your are willing to assume all risks, which tend to trust you immediately. If you provide a downloadable product and someone for a refund is not depended on them has yet received the product. Ask them to delete and forget. The last thing you want is to be transformed into a dispute with a customer. 8th If you currently do not pay credit cards, do so immediately. You can use either a dealer or use a service like PayPal or Clickbank. Accept checks online through PayPal. Enter an address for those who prefer to pay by check or money order, but make it clear that you are not using cash. Saying that you do this, and someone is sure that they are for you and got no money. Make sure the payment method is convenient and easy to use. Do not ask for more information than is necessary for the operation. If you do not need the information, do not ask for it. Also note that if you keep customer credit card information online, it's much better to have a good firewall and anti-spam software. This is a large potential liability. That is why outside services like PayPal are so popular. The keep the card and you can see, even if not ever. 9th Easy Site Navigation Make navigation simple and intuitive. While you can make art for your index page all black and hide the link to continue, the company generates? If the customer can not browse the site to find what they want, they will be elsewhere. Limiting the selection and direct your customers through a sales process. 10th Design consistency, make sure that the site is through your website. New pages should be consistent with old pages. If you want to change the design of a new page, a total redesign of the site. Nothing is more disturbing to a customer to feel as if they are currently on another website. Keep colors and themes constant throughout the site. 11th Content is King If your site is the message to your visitors? E 'mandatory? The site is easy to use? We will take visitors through the sales force? Have a few friends or colleagues to review, critique and edit your copy to ensure the delivery is the message you want. But first, to ensure that they are good Speller! Always check the spelling and grammar. 12th Be Search Engine Friendly Over 85% of all Inteet users find what they're looking for on the major search engines. Your Web - pages must be easy for the search engine spiders to find and navigate. Concentrate on the keywords and keyword density on your page, but do not try to write only for search engines. Use meta tags keywords, description and title. Use keywords when the names of pages and within the body of the page. The implementation of the twelve steps probably will not change your site in a LandsEnd.com oveight. They should be a clear improvement of the website traffic and sales when you implement these proposals. It may take a few weeks a few months, but you see the success. And the success to success.