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Thursday, October 22, 2009
Professional Sports Uniforms are too sacred for corporate logos
Professional Sports Uniforms are too sacred for corporate logos In an article last month in The New York Times, acknowledged that the NBA is considering allowing the reader logos? S standard. This should come as no surprise to anyone who is familiar with the sports business, and yes, sport is to make all the money. Just read this quote by Mark Cuban, owner of the Dallas Mavericks, is trying to put the logo of the NBA uniform. ? Anything that creates new revenue sources is good for both teams and players? He said. ? The NBA is a business. There you have it. Basketball is not the first industry to be tempted by the financial benefits of the logo on the uniform. Remember the controversy surrounding the proposal for the promotion? Spiderman 2? by Major League Baseball? The idea was to attract a younger audience for baseball games to put the Spiderman logo on the bases. Finally, the idea is kept, but these proposals will, and sooner or later, the entrepreneurial spirit in sport will give in. If this is considered an embarrassment? A breach of tradition? Make a sports logos cheaper? Before this monstrous anger protest, consider this. For years, sponsors Nasar has allowed companies to plaster their logos helmets, uniforms and vehicles, and Formula One is becoming one of the most popular sport in the country. In Europe, all major football club sponsors who have put their logo on the player? S T-shirt. Sponsor of the team is a million dollar a year industry. What? And only a matter of time before the NBA, NFL, NHL and MLB logo on the open standard. So what? It is not a sin? What? D investment.
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