Discover 7 Proven Shopping Cart improvements to increase sales

Discover 7 Proven Shopping Cart improvements to increase sales For online businesses with their main goal of selling products, the abandonment of shopping cart can mean the difference between profitability and loss. But since recent studies indicate that less than 50% of retailers know their rate of abandonment of the shopping cart, me? Consideration of what and why it is important know.What? Cart abandonment? Basically, when the abandoned shopping cart is a visitor initiates your checkout process but leaves before the end of their purchase.Why is important to know? Industry publications report 70% of the average abandonment rate of shopping cart for most retailers. Since, on average, to convert visitors to Web sites for sale at a rate of 1% to 2% and 98% to 99% of visitors to your website leave without purchasing! These percentages identified a major opportunity for improving businesses.A Online Sample traditional retail cart abandonment Abandonment.Let me explain using traditional basket store.Imagine a walk in your local store to pick up a gift for a friend? s wedding.You find all three items that you want, but at the same time, the price exceeds your budget, if one of their fall and head, with only two at the box next to it counter.When frustrated cash to grow with long lines to come. After ten minutes of waiting in line, the cashier asks you to fill out a form before they compete purchase.The your entry form is necessary for the driver? S so that the license information to leave your portfolio, while the people who starts huffing impatiently.As register, mind dwells on the question whether two items is too much for your friend? s marriage. ? I mean, we made a point of our marriage? you think. Therefore asks the cashier to remove one of items.While a ringtone to your question, the reader credit card has failed. After the fourth exchange of cash, you wander panic if your credit card has been charged four times.At this point give up and leave the store empty-handed. Assault while on foot, if the shop of the road make your purchase any easier.Know These Top Reasons to Cart AbandonmentThis example, is filled with some of the main reasons why visitors to your web site in May to abandon their baskets. A recent study by Vividence Corporation, a management company of the customer experience, said the most important reasons for Inteet shopping cart abandonment are:? Top delivery or price of the long delivery time? Comparison shopping and browsing? Changed mind? Total cost of items is too high? Process is too long? Checkout requires too much personal information? Site requires registration before you buy? The site is unstable or unreliable? Checkout abandonment is confusingSeven Basket Solutions for your BusinessAlthough some of the reasons may be beyond the control, as a visitor to change their minds, most are manageable and can be reduced through the integration of seven improvements in your process. 1 basket. Remove the entry until the sale is completed.Many body processes require a visitor to register as a new member before starting the validation process. A principle of selling is not to obtain a visitor to buy, once you decide to do so. Instead of supporting their decision in a clear and practical in your process.After sale is over and then offer your customers the opportunity to sign up. Since you have all your personal information for the purchase, you can pre-compile the information (whether or not the application). This improvement eliminates the visitor? S purchase barriers and allows them to perceive the registration as a value added score benefit.2. See shipping and other costs (ie taxes), shows the visitor all the costs associated with the purchase of their products, both in the first phase of the validation process or the product description. If you offer multiple shipping methods then default the shipping cost for the most popular. If you apply the taxes of some Member States to communicate to the payment process. Sometimes, retailers, it is important for the market to ask a visitor to their postal code, which can be used to calculate tax.3. ProcessPlace build confidence in the whole body of warranty, retu, privacy, delivery, customer service and security policies in areas relevant and visible throughout the process of validation. Added the political background of the webpage is not effective, since you are responsible for the visitor looking for it. Add the various policies, next to the field of information and the line where it is more important for visitor.For for example, add to the side of privacy of e-mail the area of the payment process and to add the offer and retu policy next to the item shipping cost. In addition, add your security policy for the next? Fund? button.Also, add your address and other details at the bottom of each web page. Usability studies suggest to add one? Who are we? e? Contact Us link to your navigation structure to build confidence and trust that well.4. Add an indicator of the progress of each fund pageIs it is important to let them know how many visitors are the stages of your validation process and show progress as it through your work. A progress indicator is usually near the top of the box numbered pages and it is clear at this stage, some highlighted.Make offer visitors the opportunity to review what they have done in the previous steps without erasing the information they already had entered.If visitor enters information incorrectly or forgets a required field, the process of recalling the correct information and identify information gaps. Do not repeat a scene due to lack field.Surprisingly, the number of steps in your process can not have a significant effect on your visitors? commitment to purchase. Although many companies, a step of two to three process validation is ideal.5. Provide your buying optionsOffer visitors the opportunity to call a 1-800 number for customer service and on-line chat as LivePersonTM (in your body process.Visitors May uncomfortable with completing the purchase on-line or to confuse the body to present your 1-800 number and / or online chat link on every page of your money process.6. Clearly identify what the visitor must click on the nest of the 'complete stepClearly indicate the box to continue? key. Mark is obvious where the visitor must choose in advance for the validation process and to maintain the consistency of all step.7. Use a clear and size colorThe the police and the font size and color of your copy may influence the behavior of visitors 's desire to complete their purchase. If the font size is too small or the color is too hard to read, forcing the viewer to strain the potential for abandonment will increase. This is especially serious for companies marketing online for the elderly populations.Get know your shopping cart abandonment rates and start to implement these improvements. More importantly, test different control strategies and those that produce the greatest increase in sales conversion rate.Kevin Gold is a partner and co-founder of Enhanced Concepts, Inc., which specializes in tuing visitors into prospects or sales through website conversion strategies tested and performance-based search engine marketing. For more information on how to generate a greater retu on Your search engine marketing and convert more visitors to the site and led to the sale to go