Facts you should know about web site design and search engine optimization

Facts you should know about web site design and search engine optimization 1. Site File Structure / File NamingMost search engines do not recognize more than two levels.Make list the names of files and directories with keywords.Don? T separate the keywords with underscores hyphens.File names should not be used long.2. Show TimeIf a page does not load within 8 seconds, the site loses 1 / 3 of visitors.Images graphics and image optimization for improving the charging time. Images can be optimized? GIFBOT? Tool for optimizing images (Browser Compatibility / Screen ResolutionsMake sure that all websites are compatible with the latest versions of Inteet Explorer and Netscape. (Ex: IE 4.0 and above, Netscape 4.7 and higher) screen resolution is very important . Compatibility in 800 and 1024 is a must.4. Sitemap important in a Web page site.Search Engine Spider maps.Name bookmark the site map page with a hyphen (site map.html). Ensure that the site map link on every page of the Web site.Use concentration for anchor.Try to describe the links with two or three lines.Give a link or the site map from any page of the site site.Keep just the map with little or no images.5. ValidationMake sure that the HTML coding is done according to the W3C standard. (the engines are always rewarded, using Web sites, clean and validated HTML.Validate with HTML programming? CSE HTML Validator? be placed . (Custom 404 Error PageThrough custom 404-error page that makes it easy for users to discover where they want go.Use HTML links and a search box.For more information about how to create custom pages for each type of server 404 can be found the 404 Research Lab (The site also offers many examples of custom 404 pages.7. Cascading Style Sheets (CSS) Cascading Style to help webmasters design parameters of the Web page, such as margins, font / font appearance, link appearance , color and placement. CSS reduces download time. stylesheet just don? t matter to search engines.8. use of JavaScript / Frames / Flash Javascript - Javascript is not search engine easy and not important for engines in so that in a separate sheet. file.Frames js • Try to avoid using frames. In a situation with frame, make sure that the use of the day. Frames are charts in the chassis. Adding an option to use the website with or without frames. And the use of JavaScript to create a new intact.Flash? search engine spiders can read the Flash (except Fast.com). In any case, the flash can be used for demos and presentations.Layers? Please do not layers.9. ColorsFont characters and styles? It 'important to use the font with browsers.Colors? Web Safe Colors A few years ago when most computers only 256 different colors, a list of 216 Web Safe Colors was suggested as a Web standard. The reason is that Microsoft and Mac OS 40 different "reserved" fixed system colors (about 20 each). For more information, please visit / meta keywords / ALT tags Title / Meta Keywords? Title and Meta Keywords play an important role optimization.ALT Search tags? E 'important, one for each tag Alt image.About The AuthorRajitha Dahanayake is Senior Analyst of eMarketing Reservations Gateway Inc. has more than 3 years Area of experience in Search Engine Optimization and Web@Marketing.rajitha rezgateway.com