How do I avoid the biggest mistake, the Member States to make their sites Marketing Copy

How do I avoid the biggest mistake, the Member States to make their sites Marketing Copy If you have a website where people pay a periodic membership fee, you'll likely to other Web sites and the user has at least a year or two. So what? And only then will we face the fact that the average person, member web sites are a relatively new phenomenon or a completely new phenomenon. It follows that you? T, or hang any sloppiness in making clear to your site visitors who have a chance to sign for a paid membership in your Web site.Several State web sites, which I? Ve been asked to review the sowing confusion in this respect with the two? Subscribe? e? Subscribe? Inviting reader States. These words are not interchangeable, since we are? Joining? with a member of an organization, which usually costs money, and on the Inteet? Subscribe? usually accompanies an invitation to sign on a free newsletter.Confusion further when the members of the site offers a newsletter that is free for non-members at the same time that the composition of costs. In this case, is he? S is absolutely important that the word? Subscribe? exclusively for the free newsletter and make a reservation? Subscribe? or "Are you a member? paid for the option of membership. If not? T, both free and paid applications, consistency and clarity are still very important. Using the same word all the time on the process of member.The a second common problem I see in Web sites selling is just a copy or be hidden. Hidden copy sales occurs very often in web sites, processing with a program on its website. Regardless of the presentation will be discussed, it is important to have a link like navigation? Why participate? o? What to get? Clearly that as far as possible with the other important links on every page in the public section of the site. After the sale page, if someone tries to members-only material is not a substitute for such a prominent link. Sometimes I have to hunt hard for the distribution side, if your site review, even though I knew that there had to be somewhere.The the heart of your sales page should be yummy points, your goals for salivary ideal for your site . In general, what I see on this page are too weak, which may generalize? T a candle for the treasures they are, within the premises. For example, items like these don? Evoke the T? I have to do it? Feeling that the people to join as paid members: ? Weekly updates on the latest techniques Snowshoeing ? The full, impartial review of the equipment you? Search everywhere ? Exercises, you are in shape for snowshoeing ? All the expenses? Snowshoes Forever? newsletterCompare more specific, more distressing bullets below: ? Articles on the rock, drop, speed-fogging after deep forest roads and the prevention of injuries caused by certified Maine Guide and other experts? as a new article every week ? No more than 35-stamp-pulled reviews of snowshoes and poles for more than 16 different manufacturers, including five? Do not buy? Recommendations ? Exclusive, easy-to-master exercises, you are in the form of showshoeing if you are a Spry loosen and 22, or a grief and pain over 62 ? Faster access to more than three dozen arrears? Snowshoes Forever? Newsletter, with the magazines of the time, route advice, discounts on travel, ads for equipment, locations and excursions, tips on safety, winter camping big goals, even with snowshoes and editing charts! Make sure that? s clear from marketing copy, which should belong to your site and why. What will be able to do or to avoid any benefits? Because this site is a member of a better price equivalent, organizations, books, tips, etc.? Be tough, precise and believable.The third common weakness is weak evidence. Owners of member pages rather passive in gathering the evidence, on the basis of what is on secondment and as regards only first names or initials. Unless your site member conces very private information, how to live with herpes, then most people who have written comments are provided free to sign their names, if you ask them you need to have certificates permission.What quotations, the names of certain things, pounds lost, the health of more money, saved marriages, touaments won, new customers, etc. Don? t afraid to ask who? ve is enthusiastic comments for details. Approach members, of whom you know, even three times to ask why. It may be clarified and members? Offers, as long as the consent of members for the fourth revision.The common mistake I see in Web sites is a member of confusion registration options. A web site has four options that differ from each other so complicated that even with my age, I could? T Make sure that I understand the right choice. Simplicity is golden. Stick with two or three, tops, explain clearly, and increasingly expensive option first.If you? T will update the public part of your site in a po 'di tempo, or if you? Not satisfied with the speed with which the visitors to your site to be a member, it might be time for the Commission of a site for a goal of employment or to review some informal user testing. In the latter case, the employment of some people in your target market who have never seen your site and put it on your computer, the task of understanding how, why they should register and how much it costs. When we speak aloud their thoughts while exploring your website, you? To listen again, surprised by the errors in the presentation, the formulation and design. With strong references and sales copy, and clear opportunities and register your site will certainly be rewarding to convert visitors into paying members. Good luck! Marcia Yudkin is the author of Web site Marketing Makeover and 10 other books, but also a five-time judge for the Webby Awards. Discover the website of the audit department and to sign his free weekly newspaper for the Marketing Minute newsletter